Heels, miniskirt and cleavage to the navel. It is in this holding that Heidi Fleiss has made its debut on the Australian Stock Exchange. Not solicit, but to attract investors in the context of promoting action of Daily Planet, the first brothel on the stock market entered on 1 May, after a long legal battle. Its presence has not gone unnoticed, because the share price doubled on the day of its launch.
This transaction market, the hottest of all time, was born at the meeting of three legendary figures: the two leaders of sulfur establishment of Melbourne, one hour frolics costs roughly 150 euros, and Heidi Fleiss, the controversial Madame Claude California, that the sex was sent to jail, made millionaire and elevated to stardom. The leaders of the Daily Planet, which opened its doors in 1975 and was legalized in the mid-80s, say they have only lifted the veil on what everyone already knows: there will always be people willing to pay for sex. The market is never saturated. So why not invest in this sector?
But things were not so simple. In 1994, Andrew Trimble and John Harris, owner and director respectively of the brothel had already tried to exchange, but that Australian law allows prostitution, the financial markets were not ready. “We encountered moral and legal. The State of Victoria has ordered that all future owners would be subject to rigorous police checks. This has deterred all brokers on the Exchange support us,” says director the institution.
After this first failure, the two men are engaged in a legal battle that lasted seven years and cost about $ 4 million. They managed to convince the courts that their profits not derived from prostitution either, but the rental of rooms. In other words, the local Daily Planet, which is listed on the stock exchange and not the girls who work there. Subtle and brilliant shade!
Armed with their licenses, the two men continued their course. It is now necessary to find a broker willing to venture into the market, but certainly attractive yet unknown (only the Australian Stock Brokers Cameron has agreed to run the risk) and develop an image that conveys the values of the sector: sex, glamor and money. Then one day, their muse appeared on the small screen. Ambitious, eccentric, bold, covered with all the honors in the modern courtesans: Heidi Fleiss, aka “Hollywood Madam”, the queen of immoral sex.
“I know all the ropes, and if i say its the best investment there is, is that it is,” says Fleiss. A 37-year-old ambassador of the Daily Planet (it is his position in the company) knows whereof she speaks. Issue of the petty bourgeoisie California, Heidi Fleiss is still a minor when she launched into prostitution under the guidance of a brothel madam. At 25, she heads a small fortune and a fleet of several hundred prostitutes. After soaked in several scandals related to drugs and in the middle of the night clubs, she is sentenced in 1997 to three years in prison for tax evasion and money laundering. These funds come from a prostitution ring frequented by celebrities and oils – we will discuss the names of Prince, Mick Jagger and Jack Nicholson. Only the actor Charlie Sheen will recognize that it paid about 2 000 per visit with the girls of Madame Hollywood.
But these difficulties do not impede judicial career. In 1999 she released from prison, determined to capitalize on its notoriety. It creates clothing line Heidi Wear, wrote a sex advice book and has just completed an autobiography entitled Pandering (Maquerelle). Paramount Pictures plans to shoot a film about his life with Nicole Kidman in the lead role. Suffice it to say that Ms. Fleiss knows what horse to bet. She did not hesitate one second side to the proposal of Daily Planet.
“The offer I like. In Australia, it’s not like the United States, where Puritanism and the legislature have demonized sex workers and defended clients. I was a victim of these laws. Attention I do not recommend a career in prostitution, but those who by necessity or by desire, desire to do so should have a legal framework, “argues Ms. Fleiss, who also hates the term” bitch “and of “prostitute”.
The current price of the Daily Planet shows that Ms. Fleiss and leaders of society have not lacked flair. On his first day on the stock exchange, the action (7.5 million Australian dollars in total) were sold Australian dollar 0.59 [Euro 0.34]. In closing, Friday 11 July, it had already reached USD 0.85 [Euro 0.49], according www.dailyplanet.com.au, which publishes every hour the course of its securities. And investors are becoming more numerous. They were 650 days of the launch, they are about 1 000 today, half of them women. “The shares were largely bought by the girls who work at home,” said Andrew Harris.